Hololive production (Japanese: hororaibupurodakushiyon hororaibu purodakushon, stylized in lowercase) is a virtual talent agency consisting of Virtual YouTubers owned by Japanese tech entertainment company Cover Corporation.
The VTubers from this agency use 3D motion-captured digital avatars for all online content. This includes gameplay videos and livestreams.
Brand recognition
Brand recognition is the degree to which consumers are able to identify a specific product based on its visual and audio cues. This form of consumer familiarity gives brands a competitive edge and helps to increase their market share value.
Many businesses invest a great deal of money and time to develop a unique brand identity that reflects their business goals. A successful brand recognition strategy can help to build a strong and lasting relationship with your customers.
One of the most significant benefits to building brand recognition is that it can lead to higher sales volume and a larger market share. This is because customers are more likely to purchase a product from a company they recognize.
It also increases brand loyalty. For example, if you regularly drink Coca-Cola, you’re much more likely to buy the same brand again even if another competitor offers a similar taste. It can even create a “halo” effect, where people are more willing to try a new product when it comes from a well-known and recognised brand.
Reputation
Hololive Production (Japanese: hororaibupurodakushiyon, stylized in lowercase) is a virtual YouTuber agency owned by Japanese tech entertainment company Cover Corporation. It manages 75 VTubers between four regional branches totalling over 50 million subscribers, including several of the most subscribed VTubers on YouTube.
Hololive English, the agency’s all-girl VTuber group aimed at the English-speaking market, is the most successful. Its English-speaking members include Mori Calliope, Takanashi Kiara, Ninomae Ina’nis, Gawr Gura, and Amelia Watson, among others.
While these talents primarily perform as 2D anime-inspired avatars, some also have complex backstories. For example, the 9,000-year-old shark descended from Atlantis, known as Gawr Gura, has amassed more than 4 million subscribers worldwide.
As one of the biggest vtuber groups in Japan, Hololive’s influence has spread across the world. However, their overseas reach is not without controversy.
Streaming platform
A streaming platform is a digital media delivery system that allows users to watch and share content over the Internet. Streaming is different from other forms of media consumption, because it can be viewed and played on various devices.
YouTube is a free, popular video streaming service that offers many benefits to businesses and organizations. However, it has significant limitations.
If you want to create an effective live streaming strategy, you need a professional-grade platform. This platform also needs to have features that will support your business goals.
You should also consider a platform’s compatibility with broadcasting software and hardware. You may need this if you plan to use switchers, simulcasting tools, or mobile streaming.
Dacast is a cloud-based video and audio platform that empowers users to create and manage their own online video platforms (OVP). The Dacast OVP is easy to use for new broadcasters, but they also offer a custom plan that can meet the demands of large enterprises.
Community
Hololive production benefits the community in several ways. First, it provides a platform for its members to interact with each other through their avatars. This helps them develop their characters and build a strong fanbase.
Second, it provides opportunities for its members to gain exposure through YouTube and other social media channels. This can be especially helpful for those who are unable to attend their concerts in person, and it allows them to reach a much larger audience.
Third, it provides a way for its members to make money by creating merchandise or other products. This gives them a consistent source of revenue, avoiding the whims of YouTube’s monetization system and allowing them to continue growing in the future.
Besides their main channel, Hololive also has a series of weekly 3D animated shorts called Holo no Graffiti. These shorts usually have English captions, making them accessible to Western audiences who don’t understand Japanese. It’s a great way for hololive to engage with the international market without having to worry about breaking any copyright laws.