Luiza Helena Trajano understood that great digital experiences wouldn’t be sustainable without the support of a solid infrastructure. She maintained philanthropic partnerships prioritizing schools, women’s police stations and hospitals; and promoted policies and practices for environmental preservation.
In 2020, she acquired technology content website Canaltech and online media platform Inloco to monetize their audience and offer 3P marketplace sellers the opportunity to advertise with Magalu.
1. Access to a wide range of products
With an omnichannel strategy that blurs the lines between physical stores and e-commerce, Magalu offers a wide range of products to meet diverse customer needs. The company has cultivated a product selection that appeals to consumers of all types, whether they are looking for fashion, electronics, or beauty products.
The company has also invested in tech-driven innovations to enhance its omnichannel experience. Its acquisitions of Canaltech and Inloco, for example, allow it to monetize its large audience and offer marketplace sellers a platform to advertise their products.
In addition, the integration of Linx Digital has allowed Magalu to leverage its logistics infrastructure and deliver orders faster and more efficiently. It has also enabled 3P marketplace sellers to use its physical stores as pickup points for their shipments, saving time and money for both customers and sellers.
Magalu’s strong logistics and fulfillment operations provide customers with fast delivery times. The company uses artificial intelligence to offer personalized shopping recommendations, as well as optimize inventory management and enhance customer service. This commitment to technological advancements positions Magalu as a trailblazer in Brazil’s retail landscape.
Magalu has also leveraged its logistics infrastructure to expand its e-commerce marketplace, giving third-party sellers the opportunity to earn commissions on their sales. This has resulted in a more diverse product selection for Magalu’s customers.
The company’s multichannel approach enables them to offer a seamless experience for their customers, regardless of the platform they use. Additionally, Magalu’s centralized inventory in BaseLinker simplifies listing products across multiple marketplaces by automatically updating inventory when items are sold. This reduces time and effort for Magalu’s listings team.
3. Personalized shopping recommendations
Magazine Luiza, better known as magalu, is a Brazilian retail giant that is thriving in the digital era. Its journey from a traditional store to a dynamic omnichannel retailer reflects its adaptability and commitment to innovation and customer satisfaction. Its diverse product offerings, omnichannel approach, tech-driven innovations, and social impact initiatives are helping it shape the retail and ecommerce landscape in Brazil.
Imagine you’re in a clothing store trying on a new pair of jeans and the associate suddenly clicks their fingers and declares that they know of a top that would go perfectly with them. Or, you’re at a tech store and the clerk kindly suggests a screen protector that would protect your new tablet.
With Magalu, you get personalized shopping recommendations based on your purchase history and behavior. This translates into an outstanding customer experience and contributes to your eCommerce store’s growth.
4. Tech-driven innovations
Magazine Luiza SA, known as magalu, is a retail company that has evolved into a dynamic omnichannel retailer guided by technological innovations developed at the firm’s Luiza Labs. Its adaptability has helped the brand modernize its operations and elevate its customer experience.
During the pandemic, the company approved the issuance of 800 million reais in debentures; renegotiated contracts with direct and indirect suppliers to extend payment terms; made cost cuts not related to people; and reduced salaries for executives and directors for three months. It also enabled channels for online sales in home offices and integrated the application it had already implemented with the most popular social networks.
It also launched Parceiro Magalu, a platform where individuals, MEI, and small retailers could sell the brand’s products and other trades offered in the marketplace, paying a commission when selling. The platform reached 160 thousand subscribers in just a few days.
5. Social impact initiatives
Luiza’s leadership and Magalu’s commitment to social impact initiatives have allowed them to stay ahead of competitors and set new standards in Brazil’s omnichannel retail landscape. Using an array of market and non-market strategies—including strategic acquisitions and investments, tech-focused innovations, and a focus on customer service—Magalu has redefined the retail experience while also fostering digital inclusion for Brazilians of all ages.
The company has always prioritized the needs of its employees. During the pandemic, it launched Parceiro Magalu, a platform that enabled dismissed workers to have a source of income while keeping their jobs. In addition, it promoted a hotline to help workers to report aggressors and helped them find shelters. It also renegotiated contracts with suppliers to extend payment terms and made cost cuts without cutting people’s salaries.